Refresh service
Website refreshes for UK small businesses.
Keep the parts that still work. Fix the layout, wording and contact route that no longer do.
A refresh is often quicker and cheaper than rebuilding a sound website from scratch.
- For older sites that look tired, awkward or bad on phones.
- Best when the business is sound but the site lets it down.
- Clearer pages, clearer words and an obvious route to enquiry.
Signs it needs sorting
When a refresh makes sense
A refresh helps when the business has moved on but the site has not. Perhaps the services changed.
Maybe the best work is buried, the copy sounds wrong or contact details are hard to find.
These problems can be fixed when the site and its content still work well enough.
- The site looks dated, awkward or just a bit dodgy.
- People ring with questions the homepage should answer.
- Half the page falls off the side of a phone screen.
- The business changed ages ago and the website never got the memo.
What refresh work usually fixes
The visible improvements
The exact work follows the written scope. Pages may be put in a better order. Headings and buttons
can be made clear. Awkward phone sections, old images and hidden trust details can be fixed.
Basic on-page SEO is checked with the design.
- A clean page order with less chaos.
- Better phone use with less pinching and squinting.
- Sharper words, clear services and a better contact route.
- Small new sections when the scope needs them.
Choose a refresh
Keep the good bones
A refresh often costs less when the site has sound hosting, safe code and useful pages. It can keep
known web addresses and familiar content. The work then improves the bits people see and use. Read the
refresh-or-rebuild guide for a practical checklist.
Choose a rebuild
When the good bones have gone
Rebuilding is safer when old software cannot be updated, routine changes risk breaking the site,
the entire phone layout is faulty or the business now needs a completely different page structure.
A large shop, custom booking tool or complicated migration also needs separate scoping.
Still unsure? The refresh-or-rebuild guide gives you
a practical checklist before you ask for a quote.
The refresh process
Inspect before decorating
- Review: check the live site, pages, phone layout and main risks.
- Decide: list what can stay and what needs to change.
- Scope: agree pages, content, edits, price and hosting.
- Refresh: make the agreed changes without hiding extras.
- Check: test screens, links, forms and redirects before launch.
Practical terms
The price follows the amount of repair
Most refresh work lands in Standard (£150–£399) or Growth (£400–£699).
The page count, condition and amount that can stay all affect the quote.
A 50% deposit starts the work. The balance is due before handover or launch. Standard and Growth
include two revision rounds. Hosting, large rewrites, new photos and paid tools stay separate unless
the quote says otherwise. You own the finished work after final payment. Third-party assets keep their own licences.
What a good refresh should feel like
The same business on a much better day
Customers should understand the business faster, find key details in fewer taps and get a clear route
to contact. The result should keep the business's character instead of replacing it with a beige template.
See the visual range
The examples page shows public references and clearly labelled demos.
Review the work directly before you enquire.
Can you refresh a site without making it look generic?
Yes. The aim is to make the site clear without sanding off its character. Good colours, words and
known brand parts can stay. A refresh should make the site look more capable, not more beige.
What if the current site is beyond saving?
Then it wants treating as a new build rather than pretending a quick tidy-up will rescue it.
The small business websites route is the cleaner option in that case.
Do I need loads of new copy first?
Not always. A lot of refresh work puts old content in a better order, sharpens the words and cuts clutter.
If a large rewrite is needed, it will be named and priced before it becomes extra work.
Will the old URLs and Google visibility be protected?
Useful old URLs stay when they can. If one must change, it should point to the closest useful new page.
A refresh can improve search basics. It cannot promise rankings or protect results shaped by things outside the site.
Can you refresh a site anywhere in the UK?
Yes. Cheap as Chips Websites is based in Manchester and works across the UK. Access, content and feedback
can be handled online. You do not need an office visit or a local postcode.